Area Under Uplift Curve AUUC

Tags: #machine learning #causual inference

Equation

$$f(t)=(\frac{Y^{T}_{t}}{N^{T}_{t}} - \frac{Y^{C}_{t}}{N^{C}_{t}})(N^{T}_{t}+N^{C}_{t})$$

Latex Code

                                 f(t)=(\frac{Y^{T}_{t}}{N^{T}_{t}} - \frac{Y^{C}_{t}}{N^{C}_{t}})(N^{T}_{t}+N^{C}_{t})
                            

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Introduction

Equation



Latex Code

                f(t)=(\frac{Y^{T}_{t}}{N^{T}_{t}} - \frac{Y^{C}_{t}}{N^{C}_{t}})(N^{T}_{t}+N^{C}_{t})
            

Explanation

Authors in this paper Causal Inference and Uplift Modeling A review of the literature define AUUC coefficient as the area under the uplift curve.

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